Aymane Ababou
Full-stack Marketer & Freelancer
About Me
I am an enthusiastic Marketing Professional & Freelancer with 2+ years of Experience and a deep Passion for what I do.
I oversee end-to-end marketing and sales campaigns—from strategic planning and budget allocation to execution, performance tracking, and ROI optimization.
What sets me apart is how I combine marketing with data to drive smarter decisions and impactful results. Living with ADHD fuels my outside-the-box thinking, helping me see patterns and possibilities others might miss. I’m passionate about meaningful storytelling, continuous learning, and creating value that resonates.
“During his time with us, Aymane proved to be incredibly dependable and detail-oriented. No matter the task, he approached it with care and professionalism. His reliability made him a go-to team member, and his work consistently exceeded expectations.”
Layla Oujad
Manager, DigitalHub Rabat
Key Areas Of Expertise (Hard Skills)
That Contribute to my success
Data Analysis
I utilize data in crafting strategies, identifying new markets, and building fruitful partnerships for informed decision-making and growth.
Design & Video Editing
I bring creativity, technical skills, and visual storytelling to business development, effectively engaging target audiences and enhancing brand visibility.
Tech Savviness
I leverage tools and AI technologies to streamline and automate processes, enhance productivity, and maintain a competitive edge in the market
Content Creation Portfolio : Some Posters I created during my work at DigitalHub Rabat
The Websites I created
Explore some of the WordPress websites I created (Swipe right or left and Click to view) :
Some videos I edited :
Projects & Case Studies : A curated selection of real-world projects and case studies
SEO Projects : Increase Organic Traffic
-At Leadrogen, a marketing agency, I was tasked with boosting organic traffic. Through a strategic blend of AI-generated content (crafted thoughtfully to align with user intent), I achieved sustained first-page rankings on Google for several blog pages—some of which also won featured snippets, driving even more visibility. Over time, the site reached a peak of 556 monthly visits as reported by SimilarWeb.
-For DigitalHub, I adopted a different approach, focusing on brand reputation and localized visibility. By optimizing Google My Business, coordinating impactful events, and leveraging word-of-mouth strategies, I drove high-quality, location-specific traffic—especially effective in the Rabat area.
Meta Ads : Lead Generation
At DigitalHub, I ran a Meta Ads campaign to generate leads for a series of curated local events. With a total ad spend of just 464 MAD, we successfully brought in 86 leads, each aligned with the themes and audience of the respective events.
The campaign achieved a Cost Per Acquisition (CPA) of only 5.39 MAD per lead. With a 30% conversion rate (about 26 participants) and a very conservative estimated Customer Lifetime Value (CLV) of 200 MAD per person, the projected total revenue is 5,200 MAD.
This translates to an impressive ROAS (Return on Ad Spend) of 11.2x, showing strong performance in generating valuable leads on a lean budget.
Email & Whatsapp Marketing : Case Study
At Digitalhub, After generating leads from various sources, the next step was qualifying them, gauging interest, and estimating event attendance to plan effectively. Depending on the nature of each event, I used a tailored mix of email and WhatsApp marketing to engage leads and collect intent data.
While tools like CRMs or platforms such as Brevo could have streamlined this process, I was working with a minimal budget—and mindful of data privacy and the risks of over-reliance on third-party tools. Instead, I built a cost-free, fully functional system using Google Sheets automations and custom Apps Script code.
This setup allowed me to:
Qualify leads and track engagement,
Automate communication flows,
Estimate attendance with real-time updates,
And monitor everything in one place.
To boost engagement and streamline communication, I also created and managed a dedicated WhatsApp Community, which helped centralize updates and build a stronger connection with participants.
Case Study : Implementing Lead generation for Wifi Acess
At Digitalhub I was tasked with designing a seamless, autonomous solution to provide visitors with Wi-Fi access—without the need for staff intervention—while also collecting leads in the process.
To keep the experience smooth, I created a Google Form that only asked for a name and email, ensuring low friction for users. My initial idea was to email all the passwords directly, but copying them manually wasn’t ideal. I explored auto-connect links and QR codes, but each had its limitations—especially for single-device users.
The final solution was a Google Site that:
Listed all Wi-Fi passwords with one-click copy buttons
Included a clean visual layout of all QR codes for users with multiple devices
Was linked directly in a confirmation email after form submission
To automate everything, I also:
Embedded the form in a Linktree I designed specifically for the coworking space
Printed a stylish QR code for the Linktree, displayed in elegant glass placeholders around the space
This made the whole system completely self-serve—users could scan the QR code, access the Linktree, fill out the form, and receive everything they needed without asking anyone.
Additionally, I integrated Meta Pixel and Google Analytics into the Google Site to enable visitor tracking and the creation of lookalike audiences for future marketing campaigns—all done with no extra cost and full control over data privacy.
Contact Me
All requests are welcome.
English